Secrets Revealed: All you need to know about Genital Whitening

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In the world of ever-changing beauty standards, a controversial new trend has emerged: genital bleaching. This cosmetic procedure, intended to remove stains or lighten the skin around the genitals, has attracted attention and sparked intense debate.

There are many women who do not feel comfortable with how their vulva looks or smells. Although it is generally covered in public and hidden from the view of others, there are many women willing to have surgery and/or whiten it so they can show it off with pride.

Keep reading because we are going to unravel some myths and realities of genital whitening, exploring its methods, risks and the trends that have made it fashionable.

What exactly is vaginal whitening?

It is a procedure that involves the use of topical creams, chemical peels, or laser treatments with the intention of lightening the skin around the bikini area.

Although commonly called vaginal whitening, this procedure does not in any way involve the internal vaginal canal. It is a procedure that involves the external genitalia [vulva] and occasionally the inner thighs and is usually performed by people who want to have the same skin color or complexion as the rest of their body.

The problem?

  • The skin on the vulva does not have to be the same color as the rest of the body.
  • Lip pigmentation can change for a number of reasons, including age, pregnancy, and hormonal levels.
  • The color change may be the result of frequent hair removal with methods such as waxing.
  • And in some skin types, the color changes due to genetics, aging and even weight gain.

Myth 1: Genital Whitening is Medically Recommended

One of the most persistent myths is that genital whitening is endorsed by medical professionals. The reality is very different. This procedure is purely cosmetic and is not prescribed by doctors. There is no medical condition that requires whitening of the genital area; It is exclusively an aesthetic desire.

Genital whitening typically involves the application of topical creams, chemical peels, or laser treatments designed to reduce pigmentation. However, these depigmentation methods come with a series of risks and you should be very well oriented before starting the treatment if you decide to do so.

Myth 2: Genital Whitening is Completely Safe

The attraction of a lighter, more even skin tone may be compelling, but it is essential to understand that genital bleaching is not without its dangers. The skin in the genital area is particularly sensitive, and exposing it to harsh chemicals or intense laser treatments can result in adverse effects.

Common side effects include irritation, redness, and swelling. In some cases, people may experience more serious reactions such as burns, scars, or even permanent skin damage. Additionally, a lack of regulation in some countries means that untrained professionals may offer these services, increasing the risk of complications. Therefore, it is crucial to seek professional advice and choose reputed clinics that meet safety standards.

Note: If you go to a laser center and the provider is willing to laser your labia minora, run away! The risk of unwanted complications is greater in the labia minora than in the labia majora.

Additional Risks of Genital Whitening

Beyond irritation and redness, prolonged use of genital whitening products can lead to paradoxical hyperpigmentation, where the skin darkens instead of lightens. This condition can be difficult to treat and often requires additional medical interventions.

Additionally, laser treatments, if not performed correctly (with the right machine and specialist) can cause up to third degree burns. This not only results in extreme pain, but can also leave permanent scarring, affecting the aesthetic appearance that patients initially sought to improve.

Myth 3: Results are Permanent

Another common misconception is that the results of genital whitening are permanent. Unfortunately, this is far from the truth. The skin's natural pigmentation will gradually return over time, requiring ongoing treatments to maintain the desired appearance.

This condition can lead to a cycle of repeated procedures, further increasing the risk of adverse effects and financial burden. It is essential to weigh these factors carefully before deciding to undergo genital bleaching.

Financial Implications

The cost of initial treatments can range from a few hundred to several thousand dollars, depending on the method and clinic. Additionally, maintenance sessions are often required, sometimes monthly, which increases the total expense. This financial burden can become considerable over time, so it is important to consider the long-term costs along with the initial investment.

The financial implications are not just limited to the cost of the procedures themselves. It is also important to consider indirect costs, such as recovery time, which may require time off from work.

Myth 4: Everyone is doing it

The perception that genital bleaching is widespread can create a sense of pressure to validate oneself. However, the reality is that this trend, although growing, is far from universal.

The rise of this trend can be partially attributed to the influence of media and pornography, where depictions of hairless, uniformly colored genitalia have become common. This representation can create unrealistic expectations and pressure people to seek cosmetic procedures to achieve similar appearances.

It is crucial to recognize that beauty standards are diverse and subjective. What matters most is personal comfort and confidence. The appearance of your vulva should not affect your self-esteem.

The Role of Social Networks

Social media platforms play a significant role in spreading beauty trends. Influencers and celebrities often endorse products to lighten intimate areas, contributing to their normalization and popularity. However, this can also amplify pressures to conform to certain beauty ideals.

It is important for users to critically evaluate the content they consume and be aware of the potential impact on their self-esteem. Social media, with its ability to spread ideal and unattainable images, can make people feel inadequate about their natural bodies.

Myth 5: All Products and Treatments are the same

In the field of genital whitening, not all products and treatments are the same. The market is flooded with various creams, peels, and laser options, each claiming superior results. However, the effectiveness and safety of these products can vary significantly.

Topical creams often contain ingredients such as hydroquinone, kojic acid, or arbutin, which can reduce pigmentation. However, these ingredients can also cause skin irritation or allergic reactions. Chemical peels and laser treatments, while potentially more effective, carry their own risks and require professional application.

Choosing a reputable clinic with experienced practitioners is crucial to ensure the safety and effectiveness of the treatment. Look for certifications and reviews, and don't hesitate to ask for detailed information about the procedures and products used.

Regulatory Standards and Professional Experience

Regulatory standards for cosmetic procedures vary widely between countries and even regions within countries. In some areas, the lack of strict regulations can lead to poor practices and increase risks for patients. Ensuring that your chosen clinic meets recognized safety standards and employs qualified professionals is essential.

Additionally, it is important to investigate the experience and credentials of the professional who will perform the procedure. Lack of experience and proper training can result in serious complications. Make sure the professional has a valid license and specific training in cosmetic and/or genital whitening procedures.

Myth 6. You can do it yourself

The most dangerous of myths. Using a home whitening kit purchased in any store or online can increase the risk of unwanted side effects.

You must be attentive to the type of ingredients in the cream, how often you use it and even your own skin type and even where on the vulva you apply it.

Without a doubt, it is best to do it with professional supervision.

The Impact on Relationships

The search for a specific aesthetic through procedures such as genital whitening can also affect personal relationships. Couples may feel pressure to conform to certain standards or may struggle with the implications of such choices.

It is important for couples to communicate openly about their feelings and concerns regarding cosmetic procedures. Understanding each other's perspectives can strengthen the relationship and ensure that decisions are made for the right reasons.

Furthermore, the impact on a couple's intimacy should not be underestimated. Genital whitening procedures can cause physical and emotional discomfort, negatively affecting sexual life and emotional closeness.

Is there an alternative to Genital Whitening?

For those looking for alternatives to genital whitening, there are several options to consider. Embracing natural skin variations and focusing on overall skin health can be a more sustainable and less risky approach.

Maintaining good hygiene and using gentle intimate cleaning products that take care of the pH balance can help you keep the genital area healthy and comfortable.

In addition, the daily use of a moisturizing feminine intimate gel with hyaluronic acid like the one from Zenzsual can help you little by little renew the skin in the area and remove stains.

Remember to wear breathable cotton underwear and avoid tight clothing can reduce irritation and promote skin health.

Promoting Body Positivity

One of the most effective alternatives to genital whitening is to embrace body positivity or “pussy positivity.” This movement encourages women to accept and celebrate their vulvas as they are, challenging social standards and promoting self-love.

Embracing body positivity is about rejecting the notion that we need to change to fit narrow beauty standards. It's about loving and accepting our bodies in their natural state. This approach is not only healthier, but can also lead to greater long-term satisfaction and well-being.

Genital bleaching, although gaining popularity, remains a controversial and potentially risky procedure. Understanding the myths and realities surrounding this trend is crucial to making informed decisions. It is important to prioritize safety, consult with qualified professionals, avoid unsupervised home treatments, and critically evaluate the motivations behind seeking such procedures.

Ultimately, true confidence and beauty come from self-acceptance and embracing one's unique characteristics. By encouraging a more inclusive and realistic vision of beauty, we can create a healthier environment where we feel increasingly empowered and proud of our powerful genitals.

Sources consulted:ósito-estetica-con-riesgos-para-la-salud.html

Jenkins, A. (2019). [PhD Thesis](

  1. Braun, V., & Tiefer, L. (2010). [The 'designer vagina' and the pathologisation of female genital diversity: Interventions for change](
  2. Fahs, B. (2017). [The dreaded body: Disgust and the production of “appropriate” femininity](

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  • Dainy Cardenas

    Excelente información
    Zenzsual :
    ¡Hola Dainy!🌺️

    Muchas gracias por tomarte el tiempo de dejar un comentario positivo en nuestro blog “Blanqueamiento Genital: Todo lo que necesitas saber”. Tus palabras nos enriquecen y nos motivan cada día más. Valoramos enormemente tu apoyo y esperamos seguir brindándote información útil y relevante.

    ¡Un gran abrazo,
    Team Zenzsual!

  • Blanca

    Gracias por la información valiosa que me an brindado
    Ami no me interesa el láser pero si alguna crema efectiva sin riesgo con eso sería suficiente
    Zenzsual :
    ¡Hola Blanca🌸!

    ¡Gracias por tu comentario nuestro blog sobre blanqueamiento genital en Zenzsual! Es genial saber que encuentras útil la información. Elegir la mejor alternativa para el blanqueamiento íntimo crucial. Abrazar las variaciones naturales de la piel y priorizar la salud general de la piel puede ser más sostenible y menos arriesgado como con nuestro gel y espuma Zenzsual.

    ¡Un gran abrazo
    Team Zenzsual!

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